Buy From The Bush is a marketplace for Australian bush business. Think of it as your gateway to rural and regional Australia. We bring together the butchers, the bakers and the candlestick makers (of which there may not be thaaaat many) in small rural communities across Australia. We make it easy for small businesses to sell their products and for consumers to shop with purpose.
We believe some of the very best makers, creators, retailers and artists live in the bush. And we want to introduce them to you in one, shoppable platform. Big picture, we believe better connections between the city and the country will ensure long term survival for rural communities. Little picture, there’s soooo many delicious things to buy. From art, gifts, homewares, fashion, baby accessories and fresh produce. Some things are sourced and hand-made in the bush. Others are sourced globally and sold in small rural boutiques. All tell a lovely story about life in the Australian bush.
When you #buyfromthebush, you help keep the bills paid, the lights on, water in the tank, food on the table and you CHANGE LIVES.
Buy From The Bush was created by Grace Brennan from her farm in Warren, NSW on 16th October, 2019. It began as an Instagram account showcasing the beautiful things available to buy from rural communities facing drought. The idea was simple. In the midst of the worst drought on record, when local cashflow had dried up and small bricks and mortar stores could no longer rely on foot traffic, we wanted to connect bush business with city audiences and ask them to invest. We encouraged all bush businesses to start using the #buyfromthebush on their social posts and we started to curate a social media feed filled with some of our favourites things.
Seven weeks later @buyfromthebush had over 130,000 followers on Instagram and had increased rural postage figures by 30%. Shops were selling out of stock. Landcruiser utes were being loaded up with parcels on outback stations and journeying in to the local post office to ship products across the globe. It seemed the city heard the call for help and as Slim Dusty would say provided a ‘flood of human kindness’ directed at small bush businesses. By December 2019 buyfromthebush was the second highest search term used nationally.
BFTB has created real change in rural communities. In the first 4 months the following milestones were achieved:
To find out more about the economic impact of BFTB click here. In the two years since BFTB's inception, BFTB has evolved into a successful purpose-driven business with more than 550,000 followers across Facebook and Instagram and even more importantly, generated over $9 million in revenue for rural small businesses.
Find out more in a report created by Buy From The Bush in partnership with Meta in 2022 - Buy From The Bush: Harnessing the power of digital tools to create lasting change in rural Australia. The report also looks into the impact that the initiative had on five businesses including Peggy & Twig (Trangie, NSW), Emmanate Creative (Dubbo, NSW), Perennialle Plants (Canowindra, NSW), Singing Magpie Produce (The Riverland, SA) and PHYLLi Designs (Scone, NSW).
Grace grew up in Sydney but after falling in love with a farmer, made the move to the western plains of NSW and now lives on a sheep and cropping farm in Gin Gin, NSW with her husband Jack and their four children, Eliza, Maggie, Charles and August.
She has a background in community development and agtech and is passionate about the power of positive storytelling and community driven change.
Through her BFTB and SITB platforms Grace hopes to introduce her friends (acquaintances and anyone who’ll listen) in the city to the incredible beauty of the bush.
Grace and was named by the Sydney Morning Herald as one of the nine most influential women entrepreneurs for the 2020 International Women’s Day. In January 2020, Grace was invited by the Premier of NSW, to give the Australia Day Address to the nation and in 2021 was a NSW finalist for Australian of The Year.
Millie Fisher grew up in Sydney and moved to the bush after getting the farming love bug. She lives with her husband Simon and their two sons Will and Harry in Warren, NSW.
Millie has a background in administration and logistics management and brings a lifetime of enthusiastic shopping to the team. She knows a good buy when she sees one!
Millie is passionate about showcasing the incredible talent in the bush and creating opportunities for small business growth.
Thea Maclean Marketing Lead
A Brissie girl born and bred, Thea keeps us up to date with city trends and more importantly is our go-to for all things Marketing.
There are so many great bush businesses’ and products. It’s Thea's job to shine a spotlight on these and also build the BFTB brand and audience. We do this through email marketing, SEO, collabs and partnerships, understanding our customers better through Google analytics and social media insights, and lots a content generation that keeps our audience engaged! Thea’s also responsible for growing our corporate program.
Alison Ruskin Rowe Operations Manager
Alison Ruskin Rowe
Like Grace and Millie, Al married a farmer so ended up in Warren (via Armidale and Sydney). She lives with her husband Anthony and their two sons Harry and Charlie on their farm just outside of Warren, NSW.
Al's background is Communications and Economics and she heads up Operations and Tech for BFTB. Al is passionate about helping bush businesses realise their potential after previously working in Economic Development for ten years before joining BFTB.
Gen Cassegrain Customer Service and Support
Customer Service and Support
Gen is originally from a farm close to Wauchope up Mid North Coast way in NSW and is now based in Orange. Gen is the entertaining one you will sometimes see on BFTB reels or stories and is our go-to when it comes to all things new on socials.
Gen is front of house for customer support and service. She ensures that we deliver exceptional customer service, helping to answer customer queries and requests for information. Gen also provides support when it comes to corporate orders.
Georgie Robertson is the Founder and Director of Regional PR based in Wagga Wagga, NSW. Georgie grew up in Ivanhoe, NSW and has a deep love for the bush. She now lives with her partner Scotty and their children in Coolamon, NSW and is passionate about giving regional stories the exposure and reach they deserve.
Georgie works hard to enhance the visibility of Buy from The Bush and the individual bush businesses we promote. Her work has
seen bush business make its way into the pages of local, national and international media.
How It Works
How It Works