About Us

Buy From The Bush is a marketplace for Australian bush business. Think of it as your gateway to rural and regional Australia. We bring together the butchers, the bakers and the candlestick makers (of which there may not be thaaaat many) in small rural communities across Australia. We make it easy for small businesses to sell their products and for consumers to shop with purpose.

We believe some of the very best makers, creators, retailers and artists live in the bush. And we want to introduce them to you in one, shoppable platform. Big picture, we believe better connections between the city and the country will ensure long term survival for rural communities. Little picture, there’s soooo many delicious things to buy. From art, gifts, homewares, fashion, baby accessories and fresh produce. Some things are sourced and hand-made in the bush. Others are sourced globally and sold in small rural boutiques. All tell a lovely story about life in the Australian bush.

When you #buyfromthebush, you help keep the bills paid, the lights on, water in the tank, food on the table and you CHANGE LIVES.


Our Beginnings…

Buy From The Bush was created by Grace Brennan from her farm in Warren, NSW on 16th October, 2019. It began as an Instagram account showcasing the beautiful things available to buy from rural communities facing drought. The idea was simple. In the midst of the worst drought on record, when local cashflow had dried up and small bricks and mortar stores could no longer rely on foot traffic, we wanted to connect bush business with city audiences and ask them to invest. We encouraged all bush businesses to start using the #buyfromthebush on their social posts and we started to curate a social media feed filled with some of our favourites things.

Seven weeks later @buyfromthebush had over 130,000 followers on Instagram and had increased rural postage figures by 30%. Shops were selling out of stock. Landcruiser utes were being loaded up with parcels on outback stations and journeying in to the local post office to ship products across the globe. It seemed the city heard the call for help and as Slim Dusty would say provided a ‘flood of human kindness’ directed at small bush businesses. By Decemeber 2019 buyfromthebush was the second highest search term used nationally.


Our Impact

BFTB has created real change in rural communities. In the first 4 months the following milestones were achieved:

  • $5 million of revenue generated in the first four months for businesses featured on our page.

  • 20% of businesses employed new staff as a direct result of Buy From The Bush.

  • Over 40% of businesses started shipping interstate

  • 19% started shipping internationally

  • 96% of business owners are women

  • 98% business owners said BFTB improved their quality of life



    To find out more about the economic impact of BFTB click here.


Our Team

Grace grew up in Sydney but after falling in love with a farmer, made the move to the western plains of NSW and now lives on a sheep and cropping farm in Gin Gin, NSW with her husband Jack and their four children, Eliza, Maggie, Charles and August.

She has a background in community development and agtech and is passionate about the power of positive storytelling and community driven change.

Through her BFTB and SITB platforms Grace hopes to introduce her friends (acquaintances and anyone who’ll listen) in the city to the incredible beauty of the bush.

Grace and was named by the Sydney Morning Herald as one of the nine most influential women entrepreneurs for the 2020 International Women’s Day. In January 2020, Grace was invited by the Premier of NSW, to give the Australia Day Address to the nation.


Millie Fisher grew up in Sydney and moved to the bush after getting the farming love bug. She lives with her husband Simon and their two sons Will and Harry in Warren, NSW.

Millie has a background in administration and logistics management and brings a lifetime of enthusiastic shopping to the team. She knows a good buy when she sees one!

Millie is passionate about showcasing the incredible talent in the bush and creating opportunities for small business growth.


Georgie Robertson is the Founder and Director of Regional PR based in Wagga Wagga, NSW. Georgie grew up in Ivanhoe, NSW and has a deep love for the bush. She now lives with her partner Scotty and their children in Coolamon, NSW and is passionate about giving regional stories the exposure and reach they deserve.

Georgie works hard to enhance the visibility of Buy from The Bush and the individual bush businesses we promote. Her work has seen bush business make its way into the pages of local, national and international media.


PayPal - Official Sponsor

Every day, PayPal helps millions of Australians buy and sell safely online. Serving small businesses, by providing secure digital payment solutions and innovative tools to help them grow, is our heartland.

Therefore, we’re immensely proud to be the first official sponsor of Buy From The Bush. The partnership builds on our previous efforts in 2019, when we first joined forces with Buy From The Bush to promote the amazing creativity and productivity of Australian bush businesses.

Our hope is that the new Buy From The Bush Marketplace will build stronger connections between Australians from across the country and our rural and regionally-based businesses to help them thrive and grow.


How It Works