Wheat in the sunlight

Buy From The Bush - Impact Report

Buy From The Bush: Harnessing the power of digital tools to create lasting change in rural Australia explores the experiences and needs of rural and remote small to medium businesses (SMBs). It documents the positive impact of Buy From The Bush (BFTB) on these businesses, which are predominantly female led, and the flow-on benefits to the local economy and community.

The report was created by Buy From The Bush in partnership with Meta. Since 2019, Buy from the Bush and Meta have been working together to showcase rural and regional small businesses across Australia giving them the tools, training and resources to grow and thrive.

We were joined by Bruce Billson, Australian Small Business and Family Enterprise Ombudsman (ASBFEO), at a recent round table with five BFTB small business owners and Mia Garlick, Director, Policy - Australia, NZ & Pacific Islands, Meta, to discuss findings in the report.

Download the full report and the highlights of the round table discussion can be viewed below. The full version of the round table discussion can be viewed here.

Read our blog about the report.

More on the Report

Buy From The Bush: Harnessing the power of digital tools to create lasting change in rural Australia draws on three main sources:

  • A study commissioned by BFTB, conducted by market research specialists, YouGov.
  • Data from the BFTB online Marketplace.
  • Surveys of BFTB followers conducted via Instagram stories.

Key Findings

Buy From The Bush fosters the growth of female-led business which diversifies regional economies
BFTB has shown how digital tools like social media can empower entrepreneurs, and in particular women, to launch and scale business from remote communities.

YouGov found that seven in ten (70%) rural SMB respondents agree that online/digital businesses have helped women in the regions gain economic security. Almost seven in ten (69%) rural SMB respondents agree that digital businesses present opportunities for rural communities to grow.

Digitally-enabled small businesses can crisis-proof rural communities
BFTB was launched on Instagram when regional Australia was in the grip of one of the worst droughts on record. Soon afterwards, the global Covid-19 pandemic arrived and made the notion of crisis-proofing economies even more relevant to all Australians.

More than six in ten (62%) SMB owners and managers agree that digitally enabled SMBs can help to crisis-proof rural communities.

In addition to showcasing rural talent, BFTB leverages a consumer trend towards shopping with ethical purpose. We found 97% of surveyed BFTB Instagram followers said when they shopped with BFTB they were ‘motivated by helping to crisis-proof rural communities.’

Buy From The Bush is broadening people’s perception of rural Australia beyond the farm gate
BFTB has created a powerful platform to showcase the breadth of enterprise in regional communities and drive new growth in non-traditional industries like e-commerce. The BFTB brand has given half a million followers insight into the quality and diversity of businesses available in rural communities. This produces tangible economic benefit.

In response to our Instagram survey, 70% of BFTB followers said the business had changed their perception of rural communities. Over the past twelve months, social media drove 36% of all users to the BFTB website, proving the potential of social platforms as a key marketing funnel.

Case studies outlined in the Report confirm the positive flow-on effect of BFTB, in the form of local employment opportunity, economic empowerment and meaningful investment in rural communities.

*/ -->