Andrea McInnes

Billie & Grace
Dungong, NSW


What do you make? Beautiful, sustainably made ladies and children clothing.

What do you want customers to know about you and/or your work/product/business? I'm a rural-based mum who thrives off running my sustainable fashion business right here in my home sewing studio. Handcrafting clothes that can be handed on to others and loved for many years makes my heart full.

Our clothes are created in a slow fashion environment designed to be comfortable, practical and stylish. It’s our passion to educate our customers on why sustainable fashion is so important and can be beautiful at the same time.

Where do you draw inspiration? I draw my inspiration from daily rural life, the beautiful organic/natural fibre fabrics we use and being able to live it comfortably while feeling stylish. From other mums around me who want to feel great even in the sweltering rural Australian summer.

What are your hopes for your business/work/practice? My hopes are to share our clothes with people right across the world on a regular basis. To share with others that sustainably made Australian fashion is very much alive and available to them easily.

Where do you live? Tell us about your place/community I live in a picturesque rural town called Dungog at the foot of the Barrington Tops. The sense of community here is inspiring and as a business owner and mum I have felt embraced since we moved here just over a year ago. Thanks to some amazing local volunteers our little town is booming with visitors each and every week that come to ride at the beautiful new bike tracks and that overflows into them shopping in our boutiques and enjoying our cafes etc.

What is it like making/creating from a rural/remote community? (are there particular challenges or joys?) The biggest joy being rural is I have really worked hard on sourcing as much of our fabrics as I possibly can from other rural ladies who design the fabrics in other rural parts of Australia and connecting with an entirely new network.

Being able to create our clothing range from my studio at home while my husband works long hours running his rural farming/mechanical business is so wonderful. Being supported by friends and the local community is also really uplifting for me. The biggest challenge for me are sourcing my goods as freight is crazy expensive to rural areas especially for bulky amounts of fabric etc.

How has BFTB impacted your business? From when we were featured on BFTB the support and sales from that feature blew us away. Our social reach grew and sales increased. To be able to continue to grow that and maintain that growth is vital for our business to thrive.

What does it mean to you when a customer decides to purchase your product? How do you celebrate? When someone purchases a garment from us, or a boutique we supply needs more stock, my heart literally almost explodes with gratitude and pride. To know people want to wear our brand or dress their children in the clothes is just so beautiful. The purchases mean I get to continue my dream, support my family and feel truly fulfilled.

My Products

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